A builder’s site, built like one. Three services. One person to call.

Build 32 Construction is Troy Worcester’s custom home building business in Bayswater — a carpenter by trade with 35 years in the industry, building new homes, transformations and renovations across Perth, typically between $100k and $600k. The job was a site that looks as considered as the homes.

Case study
Custom home builder
Bayswater, Perth
Live

Visit build32.com.au

Build 32 ConstructionCustom home builder, Bayswater Live

Premium, without pricing anyone out.

A custom home is the biggest purchase most clients will ever make, so the site has to look the part. But Build 32’s work sits in a realistic mid-range, and a site that looked too expensive would turn away the people Troy actually builds for. The web design brief was to carry both: a dark, restrained design with room for the photography, and the $100k–$600k range stated plainly in the hero.

Troy’s story did the rest. He apprenticed as a carpenter on World Expo 88, spent decades on commercial sites, and now brings those planning methods to houses. That sits on the home page and the about page in his own terms, because someone choosing a builder is really choosing the builder.

Three services, and the questions buyers actually ask.

New homes, transformations and renovations each get their own page, and each ends with the same two options: start your project, or call Troy. The FAQ page is written around what people want to know before they talk to any builder — budget, timelines, guarantees, communication and materials.

Building New Homes
Transformations
Renovations
FAQs — budget to materials

Around those sit an Our Work page with three Perth projects — Ascot, East Victoria Park and Woodlands — an about page that leads with Troy and the Worcester family of builders, and a contact form that goes straight to him and asks which of the three services the enquiry is about.